Allure Bridals

Allure Bridals is all about the details — beading, floral appliqués, dramatic backs, and perfect draping. Each gown features details to set it apart and make the bride shine.

Price: $1300-2300

Sample Sizes: 08-26

Allure Couture

Allure Couture features incredibly lush fabrics. Beaded lace, English net, gilded lace and rich satin compose gowns that are nothing but glamorous.

Price: $1850-3500

Sample Sizes: 08-26

Allure Romance

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add exotic flair to bridal looks throughout the collection.

Price: $850-1450

Sample Sizes: 08-26

Allure Women

Allure Women crafts a beautiful silhouette with an emphasis on high-quality fabrics and detailing. Our collection features gorgeous fabrics, laces and silhouettes designed specifically to accommodate and flatter your curves.

Price Range: $1500-2300

Sample Sizes : 16W-28W

Justin Alexander

The Justin Alexander bride appreciates classic elegance with a hint of modern chic styling. With a focus on clean, classic wedding gowns and figure-flattering silhouettes the 2020 collection embodies all of that and more.

Price: $1250-2500

Sample Sizes: 08-26

Justin Alexander Signature

Our latest collection is inspired by unique experiences encountered while traveling. It begins with tailored sophistication and builds into a romantic and whimsical fantasy. The collection is dramatic yet austere.

Price: $1950-3500

Sample Sizes: 08-26

Lillian West

Designed for the free-spirited bride in her golden moment, the Lillian West Spring/Summer 2020 collection is the epitome of effortlessly chic bridal.

Price: $998-1900

Sample Sizes: 08-26


From custom feather creations to high slits and innovative transparency panels on mermaid gowns, Pronovias is taking a whole new approach to traditional bridal. 

Price: $1850-4500

Sample Sizes: 08-26


Our latest collection features romantic and graceful wedding dresses for the classic and charismatic bride. Fall in love with unique embellishments, modern silhouettes, and the graceful elegance we are known for.

Price: $850-1500

Sample Sizes: 08-26


The 2020 collection is simply charming. This season's notable highlights include ruffled and tiered skirts, lace covered silhouettes, clean styling, and flirty back detailing. Brides have a range of wedding dresses to choose from.

Price: $800-1350

Sample Sizes: 08-26


For Watters, we believe in creating imaginative, raw-yet-refined designs for effortless style.

Price: $2200-4100

Sample Sizes: 08-26

Willowby by Waters

Willowby takes the road less traveled, with a natural, airy, free-spiritedness.

Price: $1150-2000

Sample Sizes: 08-26

Wtoo by Watters

Wtoo by Watters makes its own gorgeous statement by celebrating inclusivity and sisterhood, while staying both luxe yet accessible to brides worldwide.

Price: $1500-2300

Sample Sizes: 08-26